For 25+ years, from start-ups to fortune 500s, we’ve built brands that captivate the heart, stimulate the senses, and motivate consumers to choose you

Design Strategy

We specialize in design strategy that bridges your business goals with what your consumers care about most. By translating insights into thoughtful visual solutions, we help you address concerns, solve problems graphically, and create authentic brand connections. Our process ensures that every design choice aligns seamlessly with your objectives and resonates emotionally.

  • Brand Strategy & Positioning

  • Brand Asset Management

  • Brand Architecture

  • Innovation Strategy

  • Concept Development

Branding

Effective branding blends logic and intuition, enabling consumers to instantly grasp your brand’s core values. We develop clear, consistent visual expressions that reinforce your positioning across every touchpoint—helping you stand apart and motivating consumers to choose your products or services.

  • Logo & Brand Identity Design

  • Corporate Identity Design

  • Website Design

  • Naming & Nomenclature

  • Brand Standards & Guidelines

  • Brand Books

Package Design

From concept to shelf, we dive deep into your brand to design packaging that stands out and resonates with consumers. Our body of work spans a wide variety of consumer product categories and industries, specializing in all areas of package design including:

  • Brand Redesign

  • New Product Development

  • Structural Design

Insights

We explore consumer behavior in depth, pairing qualitative and quantitative insights with decades of global experience in various forms of research. By listening carefully and uncovering unspoken needs, we translate what consumers think, feel, and do into design solutions that resonate and build stronger brands.

  • Culture & Trends

  • Qualitative Research

  • Shop alongs

  • Design Thinking

OUR APPROACH

We design brands that captivate, stimulate, and motivate—through a process that’s both intuitive and intentional. We listen deeply, think boldly, and create with purpose.

package design
branding
structural design
naming
brand guidelines
brand books
retail
collateral
digital
print

positioning
brand character
brand benefits
brand promise
competition
barriers

research
behavior
demographics
barriers
opportunities

Our holistic approach ensures every touchpoint is purposeful, impactful, and built to drive results.

WHY US

A great brand doesn’t just look good—it makes people feel something. It sparks curiosity, builds trust, and moves people to act. That’s the kind of work we do.

LEADERSHIP

David Ceradini

Founder, Executive Creative Director

David brings creativity and strategic leadership to every engagement—delivering award-winning design for local and global brands that drives success for our clients.

  • David has more than 30 years of experience in branding and package design, he brings a rare combination of strategic insight and creative excellence to every engagement. By uniting experience with innovation, David ensures brands not only stand out today but stay ahead tomorrow.

    From emerging startups to global Fortune 500 companies, David has shaped brands across virtually every consumer category helping clients translate positioning into design strategy shaping breakthrough packaging and identity systems. His philosophy is simple yet powerful: design should not only look good, but captivate, inspire, and motivate consumers to action.

    David earned his BFA in Design with honors from Pratt Institute.

Lori Raymer

Vice President, Creative Director

David brings creativity and strategic leadership to every engagement—delivering award-winning design for local and global brands that drives success for our clients.

  • Lori oversees the agency’s package goods graphics business, managing major client relationships while guiding creative strategy and execution.

    Lori began her career at Revlon Cosmetics and has since led identity and packaging programs across diverse categories. Known for her collaborative, hands-on approach, she provides art direction that inspires designers and consistently delivers award-winning, strategically grounded work.

    She holds a BFA in Design from the Fashion Institute of Technology.

EXPERIENCE