Strategic design that connects thinking and feeling
We bring strategy and creativity together to help brands find their voice, define their edge, and express it with clarity and purpose.
SERVICES
Design Strategy
We specialize in design strategy that bridges your business goals with what your consumers care about most. By translating insights into thoughtful visual solutions, we help you address concerns, solve problems graphically, and create authentic brand connections. Our process ensures that every design choice aligns seamlessly with your objectives and resonates emotionally.
Strategy & Positioning
Brand Asset Management
Brand Architecture
Innovation Strategy
Concept Development
Branding
Effective branding blends logic and intuition, enabling consumers to instantly grasp your brand’s core values. We develop clear, consistent visual expressions that reinforce your positioning across every touchpoint—helping you stand apart and motivating consumers to choose your products or services.
Logo & Brand Identity Design
Corporate Identity Design
Website Design
Naming & Nomenclature
Brand Standards & Guidelines
Brand Books
Package Design
From concept to shelf, we dive deep into your brand to design packaging that stands out and resonates with consumers. Our body of work spans a wide variety of consumer product categories and industries, specializing in all areas of package design including:
Brand Redesign
New Product Development
Structural Design
Insights
We explore consumer behavior in depth, pairing qualitative and quantitative insights with decades of global experience in various forms of research. By listening carefully and uncovering unspoken needs, we translate what consumers think, feel, and do into design solutions that resonate and build stronger brands.
Culture & Trends
Qualitative Research
Shop alongs
Design Thinking
OUR APPROACH
Driven by strategy and rooted in experience, our process is both intuitive and intentional. We listen deeply, think boldly, and create with purpose.
package design
branding
structural design
naming
brand guidelines
brand books
retail
collateral
digital
print
positioning
brand character
brand benefits
brand promise
competition
barriers
research
behavior
demographics
barriers
opportunities
Our holistic approach ensures every touchpoint is impactful, and designed to drive results.
Design isn’t decoration. It’s how people decide what to trust, what to try, and what to remember.
LEADERSHIP
David Ceradini
Founder, Executive Creative Director
David brings creativity and strategic leadership to every engagement—delivering award-winning design for local and global brands that drives success for our clients.
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David has more than 30 years of experience in branding and package design, he brings a rare combination of strategic insight and creative excellence to every engagement. By uniting experience with innovation, David ensures brands not only stand out today but stay ahead tomorrow.
From emerging startups to global Fortune 500 companies, David has shaped brands across virtually every consumer category helping clients translate positioning into design strategy shaping breakthrough packaging and identity systems. His philosophy is simple yet powerful: design should not only look good, but captivate, inspire, and motivate consumers to action.
David earned his BFA in Design with honors from Pratt Institute.
Lori Raymer
Vice President, Creative Director
Lori Raymer is Vice President and Creative Director overseeing Ceradini Design’s core package goods graphics business. She has direct project management responsibilities for several of the firm’s largest clients.
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Lori oversees the agency’s package goods graphics business, managing major client relationships while guiding creative strategy and execution.
Lori began her career at Revlon Cosmetics and has since led identity and packaging programs across diverse categories. Known for her collaborative, hands-on approach, she provides art direction that inspires designers and consistently delivers award-winning, strategically grounded work.
She holds a BFA in Design from the Fashion Institute of Technology.
