thoughts, rants and ramblings

Ron Passaro 9/22/25 Ron Passaro 9/22/25

How to Refresh Your Brand Without Losing Equity

Rémy Cointreau approached us to rebrand Rémy Martin V, its premier Eau-de-Vie. The objective was to elevate the brand image and improve shelf legibility.

How to Know When It’s Time to Rebrand

Rémy Cointreau approached us to rebrand Rémy Martin V, its premier Eau-de-Vie. The objective was to elevate the brand image and improve shelf legibility.