Rémy Martin V

Design that Stands Out

CHALLENGE

Rémy Cointreau approached us to rebrand Rémy Martin V, its premier Eau-de-Vie. The objective was to elevate the brand image, improve shelf legibility, and inspire consumers to refer to the product as “Rémy Martin V” rather than simply “V from Rémy Martin.”

Beyond name recognition, the ambition was to position Rémy Martin V as the definitive white spirit trade-up of choice, one that feels modern, luxurious, and distinctively stylish. Our mission: bring the packaging to life in a way that celebrated the brand’s heritage while presenting it as a new super-premium spirit worthy of display and discovery.

WHAT WE DID

  • Logo

  • Visual Identity

  • Packaging Design

  • Collateral

  • Photography

  • Illustration

  • Production

  • Brand Assets

  • Brand Identity Guidelines

OUR APPROACH

Our strategy focused on transforming the spirit’s signature call, “Rémy V,” into a defining design icon. We began by reimagining the label, placing the bold, sculptural “V” at the center of the brand’s identity. A metallic embossed stamp on a luminous substrate introduced both tactile richness and a striking premium presence on the shelf.

From there, we extended the refreshed visual language across every brand touchpoint, developing cohesive point-of-sale materials, gift packaging, and promotional displays that amplified the new positioning. Every element was meticulously designed to embody modern glamour and sophistication while honoring the timeless heritage of Rémy Martin.

Visually communicating the desired “call” for the brand

Signature graphics created to complement and reinforce the new identity

Premium value added packaging for retail stores

RESULTS

Crafted to Captivate

The new Rémy V look embodies the fabulous, distinctive, and glamorous spirit that defines Rémy Cointreau. This unified identity not only improved shelf visibility and recall but also empowered consumers to embrace Rémy Martin V as the white spirit of choice for stylish occasions.

Elegant and contemporary, the refreshed packaging and collateral established Rémy V as a super-premium offering—strengthening its presence in a crowded category and elevating perceptions of the brand among trade and consumers alike.

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