CobiCure
Serious Science, Joyful Design
CHALLENGE
CobiCure is a nonprofit organization committed to curing rare, life-threatening diseases in children. By partnering with medical technology innovators, researchers, and regulatory leaders, CobiCure seeks to accelerate breakthrough solutions that address the unmet needs of pediatric healthcare.
As a new nonprofit with bold ambitions, CobiCure needed a brand identity that could communicate both scientific credibility and human warmth, a visual language that would resonate with stakeholders, inspire donors, and grow alongside the mission.
WHAT WE DID
Logo
Visual Identity
Packaging Design
Design Strategy
Collateral
Photography
Website Design
Illustration
Messeging
Production
Brand Assets
Brand Identity Guidelines
APPROACH
We created the CobiCure visual identity to strike a balance between optimism and authority. The design communicates the brand’s unique focus on children’s healthcare, while the supporting visuals reimagine medical devices in playful, uplifting forms—symbolizing care, innovation, and hope.
Key brand components included:
A flexible corporate and visual identity system
A bright, hopeful color palette that avoids clinical coldness while retaining professional clarity
A tailored website for storytelling, credibility, and scalable content
Branded collateral and digital assets supporting fundraising, awareness, and partner engagement
The result is a visual identity system that speaks directly to the organization’s mission while offering enough visual range to grow alongside its impact.
RESULTS
A Brand with Heart and Vision
The CobiCure brand voice fuses the emotional urgency of pediatric care with the precision and innovation of medical technology. From internal alignment to donor engagement, the visual identity energizes every touchpoint—driving awareness, attracting partnerships, and propelling the organization’s mission to transform children’s healthcare.