Cryopoint
A New Brand with a Chill Factor
CHALLENGE
CryoPoint was launched to capitalize on the growing popularity of cryotherapy: a non-invasive wellness treatment that uses ultra-low temperatures to reduce inflammation, speed up recovery, and enhance physical performance.
In a rapidly emerging category, CryoPoint needed a full visual identity system that would educate unfamiliar consumers while clearly signaling the health benefits of “cold therapy.” We were brought in to build the brand from the ground up, starting with the name itself.
WHAT WE DID
Logo
Visual Identity
Packaging Design
Design Strategy
Collateral
Photography
Website Design
Illustration
Messeging
Naming
Brand Assets
Brand Identity Guidelines
APPROACH
We began by developing the CryoPoint name which captures both the temperature-driven nature of the treatment and its targeted benefits. From there, we created a full brand identity and design system that leaned into the science and sensation of the cold.
Key elements of the system included:
A signature blue palette paired with ethereal textures that evokes vapor, chill, and efficacy
Developed a proprietary style of photography to represent the brand
A modern, clean logo and typographic system designed for flexibility across digital and physical environments
Consistent graphic styling used across collateral, app UI, and branded equipment
Our scope extended to website design, app graphics, signage, and the interior design, ensuring a seamless and immersive brand experience from digital onboarding to in-person sessions.
RESULTS
Cool. Confident. Credible.
CryoPoint launched with a bold, distinctive brand that cuts through the generic wellness space with clarity and confidence. From its name to its in-studio experience, every detail feels purposeful and elevated—building trust and setting the stage for scalable growth across treatments, locations, and digital platforms. In a category still finding its identity, CryoPoint stands out as the clear, credible leader.