BEFORE
AFTER
Ouiri’s Juice
Fresh by Design
CHALLENGE
Juice From the Raw is a local, family-owned brand specializing in cold-pressed juices, a method that preserves nutrients, enzymes, and vibrant flavor without the need for heat or processing. Despite the quality of the product, the brand struggled with visibility and clarity.
The logo lacked legibility on shelf, and failed to effectively communicate the product’s health-forward, unprocessed positioning. The brand needed a cohesive package design system that would stand out in the crowded pressed-juice category while signaling freshness, purity, and purpose.
WHAT WE DID
Logo
Visual Identity
Packaging Design
Design Strategy
Collateral
Photography
Website Design
Illustration
Messeging
Production
Brand Assets
Brand Identity Guidelines
APPROACH
We began with a full brand identity and packaging redesign, rethinking everything from structure to messaging. At the core of our solution was a bold new logo that emphasized the word RAW, instantly communicating the brand’s unique point of difference: fresh, cold-pressed juice with nothing to hide.
The logo’s rough, textured style was inspired by classic fruit crate stamps—evoking authenticity, handcrafted quality, and real ingredients.
To strengthen brand cohesion:
We simplified the label architecture, allowing the vibrant color of the juice to become the primary flavor cue
We introduced consistent green caps across all SKUs, reinforcing freshness and tying back to the logo’s natural cues
The result: a clean, vibrant shelf presence that lets the product and the brand story shine through.
RESULTS
Raw Never Looked So Good
The new packaging and identity system gave Juice From the Raw a sharper voice and stronger visual presence. Consumers immediately understood the brand’s core promise, and the simplified, color-forward packaging system delivered clarity, consistency, and impact across all retail and DTC channels.
From indistinct and overcomplicated to confident and craveable, the new brand system is built for growth: designed to scale across new SKUs, categories, and formats while staying true to its raw, real roots.