Burning Tree Country Club
Rooted in Tradition, Ready for Renewal
CHALLENGE
Burning Tree Country Club, founded in 1962 in Greenwich, Connecticut, is renowned for its premier golf, racquet, dining, and social amenities, all delivered within an inclusive, family-oriented environment.
While the club’s spirit remained strong, its visual identity had not evolved to reflect its premium positioning. The logo appeared dated and was often difficult to reproduce cleanly across applications and small formats. Inconsistent colors, fonts, and typography further diluted the brand.
Collateral and digital materials were cluttered, mismatched, and frequently unbranded, falling short of the polished, welcoming experience members expect.
The objective was clear: modernize the logo, maintain visual equity, and support Burning Tree’s premium positioning with clear, impactful design. We set out to create a cohesive visual identity that would elevate perceptions, and ensure consistent, efficient communication across all touchpoints.
BEFORE
Admissions Materials
AFTER
WHAT WE DID
Logo
Visual Identity
Packaging Design
Design Strategy
Collateral
Photography
Website Design
Illustration
Messeging
Production
Brand Assets
Brand Identity Guidelines
APPROACH
We began with a comprehensive audit of all brand touchpoints, revealing the need for a unified, flexible design system across departments.
Our strategy modernized the logo while preserving its equity, supported by a refined color palette and typography system that added clarity and sophistication. From admissions to events to digital communications, every asset now reflects a cohesive visual language that reinforces the club’s premium positioning and strong sense of community.
The Burning Tree Golf Experience
CHALLENGE
Burning Tree Country Club sought to elevate the member experience on the golf course through a series of initiatives branded as the BTCC Membership Experience. Ceradini created a video. tagline and supporting graphics that captured the essence of this concept which were displayed throughout the club to build awareness. The central element of these efforts was the video shared with members, serving as a reminder of key golf etiquette and expectations.
WHAT WE DID
Video Creation
Concept Development
Storyboard
Art Direction
Motion Graphics
Branding
Collateral
Signage
Illustration
Messeging
RESULTS
A Hole in One
The revitalized Burning Tree Country Club identity seamlessly bridges heritage and modernity—elevating the brand to meet the expectations of today’s discerning members and setting a new standard for exclusivity and pride.
Key Outcomes:
A modernized, simplified logo that preserves brand equity and performs flawlessly across all applications and sizes
Unified use of logo, color palette, and typography to create visual harmony across every touchpoint
Refined collateral and digital assets that embody the club’s sophistication and exclusivity
A cohesive design system reinforcing the club’s premium positioning at every interaction
A comprehensive Graphic Standards Manual ensuring lasting consistency and precision in all communications
Enthusiastic member and staff response, with the refreshed identity embraced as a mark of pride and belonging
The new visual system has become more than a design—it’s a symbol of membership, excellence, and community, reflecting the elevated stature of Burning Tree Country Club.