Wegmans Food Markets

Where Brand Meets Basket

CHALLENGE

Since 1916, the family-owned Wegmans supermarket chain has grown into a cult favorite with a loyal customer base and a reputation for excellence. Known for its restaurant-quality prepared foods, fresh produce, and top-tier service, Wegmans offers a uniquely uplifting grocery experience.

We partnered with Wegmans on a range of packaging design initiatives across multiple categories. The challenge: develop distinct package designs that stand out within categories while clearly communicating quality and product benefits.

WHAT WE DID

  • Logo

  • Visual Identity

  • Collateral

  • Photography

  • Illustration

  • Website Design

  • Production

  • Brand Assets

OUR APPROACH

Through research and consumer insights, we uncovered opportunities for Wegmans to stand out while staying true to its “good for you,” high-quality positioning.

We created proprietary package designs unique to each category, unified by a distinct Wegmans design thread. Clear communication of product benefits and a cohesive visual language helped express a brand that feels premium, healthy, and accessible across every touchpoint.

RESULTS

Shelf Standout

Our work resulted in a series of package designs that captured the spirit of the Wegmans brand, with visual clarity and shelf presence that helped each product stand out in its category.

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