Performance Optimal Health

Design that Moves

CHALLENGE

Performance Optimal Health offers a deeply personalized approach to wellness, blending expertise in physical therapy, recovery, nutrition, stress management, and more. Despite its best-in-class offerings, the brand’s identity felt fragmented and undersold the sophistication of its integrated care model.

Performance was more than just physical therapy; they needed a refreshed brand identity that could reflect their professional depth, energize their presence, and clearly communicate the holistic nature of their services across platforms and locations.

WHAT WE DID

OUR APPROACH

We began with a complete brand identity refresh, starting with a redesigned logo that maintained ties to the original mark while introducing a more dynamic, sport-inspired form. The result: a mark that’s cleaner, easier to reproduce, and more flexible across applications.

To bring the brand to life, we developed a full suite of collateral, posters, brochures, and printed materials—each one tailored to specific areas of expertise, from Pilates and performance training to recovery and nutrition.

We revitalized the Performance website, defined a distinctive photographic style, and built a visual identity that strikes the perfect balance between clinical credibility and energetic optimism. Every touchpoint was crafted to amplify the brand’s message and create a cohesive, confident presence across all platforms.

  • Logo

  • Visual Identity

  • Packaging Design

  • Design Strategy

  • Collateral

  • Photography

  • Website Design

  • Illustration

  • Messeging

  • Production

  • Brand Assets

  • Brand Identity Guidelines

RESULTS

An Elevated Brand for Total Wellness

The new identity provides Performance a cohesive voice and a polished look that matches their world-class care, unifying every touchpoint from digital platforms to the interior design of the facilities themselves. The brand now reflects the energy, intelligence, and personalization at the heart of everything they do. The flexible system allows the brand to scale and adapt as the company continues to grow, while staying rooted in the values that set them apart.

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Ablexis
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Jose Cuervo